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slivkadesign
Graphic designer
Branding
My Thesis
For my thesis, I produced a brand campaign for a fictitious minor league hockey team based in Las Vegas, Nevada. The team, the Las Vegas Bighorns, is named after the state animal. My goal was to brand a team for the local community that they could be proud of and call their own. To view the game guide click here or click on the image.
Copyright © 2015 David G. Slivka All Rights Reserved.
Thesis Video
My thesis video explains my design decisions and rationale of how I achieved the results of my branding campaign.
Pitch Video
Copyright © 2015 David G. Slivka All Rights Reserved.
Alternative Version Winter Classic Saint Patrick's Day
Colors of the Herd
The majestic blue and silver streak colors were specifically chosen because they are Nevada's state colors. By using the state colors the locals could identify and have a direct association with the team.
Typography
I choose these modern fonts to represent the strength and stability of the team.
Web Package
The website along with the mobile app create a 24/7 fan community.
Dynamic Package
TV and Radio spots become part of a multi channel approach promoting the team to potential fans. To listen to the Radio Spot click here.
Print Package
The billboards were created to promote the team to people as they commute to work and travel around town.
Magazine Ads
Placed in local community publications and Las Vegas magazine to create frequency of message. The ads reinforce the Bighorns commitment to community building.
Copyright © 2015 David G. Slivka All Rights Reserved.
Tickets
Each game ticket is a uniquely designed making every event special in the minds of the fans. Tickets become a collectable item.
Stadium
Stadium advertising showcases the Bighorns and provides exposure for the local sponsors.
Team Gear
Team apparel creates a way for fans to show their support and pride. Fans who wear the apparel also help to market the team.
Tailgate Kit
Providing a pre-packaged kit that allows fans to show their Bighorn pride before every game.
Memorabilia
A great way for the fans to feel part of the bighorn community and show their team spirit year-round.
Copyright © 2015 David G. Slivka All Rights Reserved.
Branding
Info
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